Interviews / August 16, 2012

Diet Detective Interviews Michele Simon, author of Appetite for Profit

By Charles Platkin, PhD

When I caught up with Michele via e-mail (and a bit by phone) and asked her several questions about food politics, here’s what she had to say:

Location: Oakland, Calif. (blocks from the best farmers’ market)
Position: Author, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back
Résumé (brief): Public health attorney and author
Birthday: March 31
Hometown: New York City (I miss the bagels)
Education: J.D., UC Hastings College of the Law, M.P.H., Yale, B.S., Carnegie Mellon
Favorite Food Movement Web Links: Too many to list.
Favorite Food: Whatever fruit is in season.
Your Website:

Diet Detective: You’re an attorney by training, so what moved you to get involved in the politics of food?

Michele Simon: Around the time I was graduating from law school I decided to make some changes in my diet. The more I read, the more I realized how much policy and politics impact our food choices and the information we receive about food. At the time (the mid-1990s), food wasn’t yet such a hot topic, and I realized that we needed more lawyers writing about this connection. I was also inspired by the work of Marion Nestle, but this was even before her first book, Food Politics, was published.

Diet Detective: How would you describe the current food movement in the United States? Why is it becoming more and more prolific?

Michele Simon: The way I see it, we have two parallel tracks. One, an increasing awareness of the importance for both people and animals of eating fresh, real food (as in not overly processed), preferably grown locally and produced ethically. Thanks to the combined efforts of many activists, small farmers, policymakers, writers and others in this movement, we are seeing great progress being made. But that still remains a small part of the bigger picture. The second track is the rest of America (the majority) who may have heard of these ideas but for whom eating a truly healthy diet remains far out of reach, either because it’s not available at all or because it’s too expensive. And too often that reality gets lost in the happy conversations about what’s going on.

Diet Detective: The subtitle of your books is “How the Food Industry Undermines Our Health and How to Fight Back.” Can you explain?

Michele Simon: I was inspired to write my book with that phrase as the subtitle for two reasons. First, the food industry is responding to criticism from various quarters by claiming to be changing its ways, but really all we are seeing is a lot of fancy marketing. Products like “whole grain” Reece’s Puffs cereal or baked Cheetos, etc., are examples of what I call “Nutriwashing”­ companies trying to dress up junk food to look as if it’s good for you.

The other main way the food industry undermines our health is by lobbying against any and all government policies that would actually change the food environment and help make us healthier. Instead, the industry wants us to believe that voluntary action is all that’s needed. It’s this charade of “self-regulation” that is the most insidious form of undermining our health, because it takes the place of legally enforceable policymaking that could actually improve things.

Diet Detective: How is our current food system tainted by corporate influences? What are the details — is it just farm subsidies?

Michele Simon: Farm subsidies given for all the wrong crops, including corn, soy and wheat — ­ the engines of our meat and dairy and processed food-centered diets — ­ are a big part of how Big Agribusiness influences government policy to retain the status quo. Another example is how industry keeps a stranglehold on certain federal assistance programs, such as school meals and food stamps, to ensure that the least healthy foods are given priority over fresh produce. Still another way is how the food industry hides behind the shield of the First Amendment to claim that free speech protects their “right” to market their unhealthy products however they please, even to small, vulnerable children.

Diet Detective: What can the average person do about corporate influences in government?

Michele Simon: Get organized. For any movement, there is always strength in numbers. Industry wants us to feel alone and powerless and to just keep watching Monday Night Football. But there are many others out there who want to make a difference, and many that need our support to do so. Find a group you like and give money, volunteer, sign up and send letters, go march on Washington or your state or local legislature. Increasingly, cities and states are forming “food policy councils.” Find one or create one.

Diet Detective: How powerful are the food lobbies in the U.S.?

Michele Simon: Just like any other industry, food companies use the power of donating money to political candidates during the campaign season to buy their influence. Then, when a critical policy is on the table, they call in their chips. It’s that simple. Plus, the industry has endless resources to send armies of lobbyists to Congress and every state capital to press their cause and advance their interests. As for the media, corporate interests own that, too, and they need to keep their advertisers (i.e., food companies) happy, so they cannot tell too much without risking the loss of advertising income. Consumers are influenced by billions of dollars in food marketing.

Diet Detective: What are some of the key problems with our food system?

Michele Simon: There are a number of things:

  1. Our health: We eat a diet that is based too much on animal products and processed junk food and not enough on eating the way nature intended: whole foods, mostly from plants. Every major health organization recommends eating more plant-based foods.
  2. The environment: Our animal-centered diet, along with the chemicals used in conventional agriculture, is killing the planet and polluting communities.
  3. Labor: Food workers (of all kinds, from farm pickers, to meat processors, to factory workers, to restaurant staff) are the most exploited workers out there.
  4. Animals: I can’t even begin to describe the horrible conditions of factory farms.
  5. Family farmers: Small and medium farms are almost extinct due to concentration and takeover by Big Agribusiness, which has forced family farmers either to become beholden to large companies (losing their independence) or to quit altogether.

There are books written about each of these topics and others. It’s just a mess!

Diet Detective: If you were the “King of Food” how would you fix our broken food system?

Michele Simon: Most people don’t like this answer, but I would start over and build the system we would want to see if we put people and ethics ahead of corporations and profits. What we are doing now is mostly a lot of tinkering around the edges without really getting to the heart of the problem. We have turned a very basic human need over to the service of corporate profit. Food needs to be recognized as something so vital to the survival of both the planet and the human race that it deserves special protection. We need to re-order our priorities, which is a huge challenge, I admit. But you asked.

Diet Detective: How can a person take more control of the foods we all eat?

Michele Simon: The first step, of course, is to take a look at your own eating habits (and those of your family) to see where you can make improvements. The changes don’t have to be radical; even small steps are okay. I had my “aha moment” when I realized that humans really aren’t supposed to be eating processed foods, so I switched to a mostly whole-foods, plant-based diet. My decisions are largely based on values — I don’t want my food dollars going to companies like PepsiCo, Kraft, McDonald’s, Cargill, etc. — which just makes it easier for me.

But it’s also important to realize that changing your own diet is only one step. It’s also critical to look for ways to make healthy eating more available to everyone in society. The good news is that there are many organizations working to do that; you just have to find the one in your area, or support a regional or national group. Even working to improve school meals can be a huge undertaking. Just do something!

Diet Detective: What’s always in your fridge and pantry?

Michele Simon: I think my fridge is stranger than most. The top shelf has jars of grains and nuts. I always have fresh produce from my local farmers’ market.

Diet Detective: What food would we never find in your fridge or pantry?

Michele Simon: So many things. Anything that had a face. Anything made by PepsiCo. Or Kraft. Or, well, you get the idea.

Diet Detective: What do you generally eat for breakfast?

Michele Simon: Weekdays, shredded wheat cereal with raisins, nuts and almond milk. And fresh fruit, whatever is in season.

Diet Detective: What’s your favorite “junk food?”

Michele Simon: Do I have to tell? I swear, just really good organic chocolate. I am a purist.

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