Pinkberry Sued for Deceptive Marketing Print E-mail
by Charles Stuart Platkin   
Monday, 05 May 2008

Have you heard about the lawsuit filed and now settled with Pinkberry? They were making a few claims that customers didn’t appreciate.  

According to an article in The New York Times,

"Pinkberry, a frozen yogurt chain, inspired a passionate following when its first store opened, in West Hollywood in 2005. Its “original” flavor is smooth and tangy, and tastes like nothing so much as plain yogurt with a small amount of sugar.

The company initially touted its product as healthy, nonfat and all-natural, but did not say exactly what was in it.

After a class-action lawsuit was filed last year accusing the company of deceptive marketing, Pinkberry posted ingredients on its Web site. But that got little notice until the case was settled two weeks ago. (The company said the lawsuit had nothing to do with the posting.)"

 

There is, it turns out, a great deal more than yogurt in those costly white cups.

The ingredients list for Original Pinkberry has 23 items. Skim milk and nonfat yogurt are listed first, then three kinds of sugar: sucrose, fructose and dextrose. Fructose and maltodextrin, another ingredient, are both laboratory-produced ingredients extracted from corn syrup.

Click here to read the rest of the article. 

 


Bookmark:
Delicious
Furl it!
Spurl
NewsVine
Reddit
YahooMyWeb
Technorati
Digg
blogmarks
Stumble
Blinkbits
Trackback(0)
Comments (0)Add Comment

Write comment

busy
Last Updated ( Tuesday, 06 May 2008 )
 
< Prev   Next >


home   |   about   |   privacy   |   advertising inquiries and policy   |   terms and conditions   |   contact   |   in the news   |   media/pr contacts

Contact the Diet Detective by email at info [at] DietDetective.com  if you have any questions or comments about the site or column.