Here is a snapshot of American Dieters according to Consumer Reports:

• The average weight loss goal is 37 pounds.  Twenty percent of dieters are trying to lose 50 pounds or more.  Twenty-six percent are trying to lose 20-29 pounds.
• Ten percent ( 9 million) of consumers attempting to lose weight have turned to weight loss supplements or pills.  Use of supplements or pills was most prevalent among those under 35 years of age (15%).
• While optimism abounds--75% are optimistic that they'll reach their weight loss goal--nearly three quarters (72%) of those currently trying to lose weight have also tried in the past.  Only 28% of those attempting to lose weight are doing so for the first time.
• Forty-four percent of dieters are motivated by the desire to improve their health.  Thirteen percent are dieting to imrove their appearancel and 6% are dieting because their doctor advised them to lose weight.

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