Don’t be fooled by a new juice campaign from Motts. According to the companies latest push-- Mott's for Tots, a 50-60 calorie juice drink,  it “does the work many parents have been doing for themselves by mixing juice with water to control sugar and calories.”  The company statement also says the following:   “A recent survey suggests about 50 percent of parents consider juice a healthy alternative to soda. Yet many of them still dilute it to reduce the sugar content, washing away taste and nutrients in the process.”

The reason parents do that is so they’re kids don’t get doused with sugar. Yeah, of course juice is better than sugary soda, but it’s all relative. And yes, 50 to 60 calories for a 6 something ounce, sugar drink is not a terrible alternative. However, kids should probably be drinking water as a beverage. And what about eating fruit instead of drinking it—and getting health benefits. Read the following column I wrote a few years ago called The Real Juice Story.

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