I read this really interesting editorial in the Chicago Tribune where the writer actually states that we should have prospective restaurant diners prove they’re under a certain BMI before they’re allowed to order certain higher calorie items.  Well isn’t that something?! What a thought. This is based on the concept that Chicago is considering like NY, putting cal info on menu boards. 

 Which I think is a good idea, but has anyone done any research on whether or not this is going to impact sales?  The research I’ve seen isn’t conclusive.  If you look at our recent poll about whether restaurants should be required to post caloric content in foods, 86% out of 862 responders believe that they should be. Which shows that Americans DO care and want info.  I’m not so sure that we should have a mandatory weigh-in before every meal, and maybe the editorial is mocking the concept of having calorie info on menus, but I would go a step further.  Who even knows what a calorie is?  Not to plug by own book, but I think we should have calories AND Exercise Equivalents.  How about knowing that your McDonalds’ Big Mac would take 140 minutes to walk off, up on the menu board at McDonalds.  Would that deter you?

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