The Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC) launched a new campaign today. They're the ones responsible for the campaign that no one seems to care about---the 5-A-Day campaign. Not that I think having loads of fruits and veggies are a bad idea. They're great tasting and with fantastic health benefits, just take a look at my Wonder Fruits investigation and Wonder Vegetables Investigation. The problem is these government messages miss the point. Well, I have some semi-good news--they've just launched a new campaign:  Fruits & Veggies - More Matters. Is it great? No, but it is certainly a better than 5-A-Day.

I just think we could come up with better public health campaigns – more engaging and entertaining. Has anyone seen the movie Thank You For Smoking? Of course it’s a satire--and just a movie--but it sheds light on a few concepts. It shows about how big tobacco has influenced our society to smoke, and to keep smoking. Why can’t we use some of those same efforts to get our society to start eating fruit and vegetables. Maybe have celebs start making fruit and vegetables "cool" in movies. I bet, back-in-the-day, the mere fact that Popeye ate spinach to have super human powers really helped to get people (especially kids) to eat it.  Think about Brad Pitt eating an apple right after he has sex with Catherine Zeta Jones. Now maybe that would have an impact. All I know is that what we're currently doing is not working so well. Anyway, take a look below for more information about the new program and check out the web site. It has some interesting information like how many fruits and vegetables are in one cup (the common measurement in calorie guides).

After low-carb weight loss, Mary Smith is as active as ever!

Guess who's back in the news again promoting and advocating the low-carb lifestyle as the way she lost over 125 pounds--MARY SMITH!

The media darling of low-carb dieting in 2007, Mary has already shared her amazing low-carb weight loss success story with the world appearing on the front cover of People magazine and then again having her achievement chronicled in her local hometown newspaper The Albuquerque (NM) Tribune in January 2007.

Now she's back again with yet another positive story about her Atkins/Kimkins triumph appearing in The Albuquerque Journal this time (and rumor has it Mary may be on the front cover of another major magazine in the not-too-distant future...STAY TUNED!).

The media coverage and spin of the stunning new research out of Stanford University published in the Journal of the American Medical Association (JAMA) confirming the Atkins diet is best that came out recently has continued at a feverish pace in these past couple of weeks.

All of this attention reminds me of exactly what happened about a year ago when another JAMA study looked at low-fat diets over an 8-year period and concluded they were completely ineffective for maintaining weight loss and improved health over the long-term. Now these same people are in panic mode and attempting damage control...AGAIN! How much longer will this song and dance charade about the low-fat diet continue? As an intrigued observer of diet and health, I'M LOVIN' THIS!