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DURHAM, N.C. -- Of all the things companies worry about when selling food products, catching "cooties" is probably not high on the list. But new research suggests it should be.
Products such as lard and feminine napkins evoke feelings of disgust that can reduce the appeal of other products they may inadvertently come in contact with in shoppers' grocery carts or on store shelves, according to researchers at Duke University and Arizona State University. The researchers suggest that companies may want to reconsider their packaging and shelf positioning strategies in order to safeguard their brands from offending products. |